Cell memory is based on the belief that memories, habits, interests, and tastes may be stored in all the cells of the human body. This means that whatever happens or has happened in a person's life, or even past lives, is recorded spiritually, and cells react to past memories. This notion arose following a number of organ transplants in which the organ recipient was reported to have developed habits or memories from donors. Cell memory proponents believe that the body's energy system is disrupted when there is an accumulation of negative emotions in the cells. In other words, disease is caused by negative memories stored in each cell. Negative memories and emotions result in physical, emotional, psychological, or spiritual imbalances. These memories affect the way people perform routine tasks, how they react to stress, and how they deal with emotional challenges.

Cell memory stores all the conscious and unconscious patterns of unproductive behaviors that stifle individuals and prevent them from feeling healthy and attaining their goals. By recognizing these negative memories and cleansing the body with the help of a practitioner, the individual will be able to release the negative emotions and unblock the body's energy flow and be open to healthier possibilities of living. Accessing and transforming negative emotions through cellular memory release helps reach spiritual, emotional, and physical balance. Cell memory can be tapped in the case of phobias, trauma, abuse, stress, anxiety, and depression. Pneumonia, back pain, and asthma may also be alleviated through cell memory release.